| Barron's readers are affluent. |
| Circulation+ |
312,562 |
| Total Affluent Readership |
535,000 |
| Own 2 or more residences |
35% |
| Avg Household Assets (Excluding Principal Residence) |
$2,599,553 |
| Avg Household Assets (Including Principal Residence) |
$3,212,238 |
| Avg Value of Principal Residence |
$1,137,000 |
| Avg Value of Securities |
$1,364,329 |
| Avg Household Income |
$266,778 |
| |
| Barron's readers are active. |
| 5.8% play gold, and 17.5% play tennis. |
| Belong to Any Private Club |
60.9% |
| Avg Age |
53.2 |
| Male/Female Ratio |
72/28 |
| |
| Barron's readers are responsive. |
Readers Who "Take Any Action" as a Result of
the Advertising in Barron's |
66% |
| Avg Time Reading Barron's |
2 hr. 11 min |
| Readers who Also Read the Wall Street Journal |
50.8% |
| |
| Source: |
2007 Profile of Barron's Primary Readers.
June 2007 ABC Statement
Barron's 2007 Primary Reader Study
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